For starters is the same sleek aluminum that the iPad itself uses, so at a glance it doesn't even look like there is a case.
The case blends in with the iPad nicely.
It adds very little in thickness to the iPad.
The front is a clean slate of aluminum to protect the screen.
The case then pops open to reveal a fully integrated blutooth keyboard.
It has all of the function keys including volume, Search, ipod controls, etc.
The keyboard charges through it's own USB.